3 clients come together in this film where by Benefit make-up products inspired Citroen's DS3 colours of the car and the car was then advertised through ASOS alongside a competition to win the car; combining fashion, cars and make-up. A really unique and fun project to work on. I came up with the concept for the film, directed and art directed the film. Assets from the video were used across the whole marketing campaign which included a printed look book within the Asos magazine. As well as it's own Asos microsite with 'shopable' trends from the film.
MUSIC VIDEO // Tiny Dancer // Who Am I // UKMVA 2013 AWARDED
One Take Video
Premieres on Popjustice
Music Video // Melody's Echo Chamber // Crystallized // Gifs // Cinemagraphs
// Press // Vogue.it
Premieres on Noisey
Gif, cinemagraphs, looped inspired piece of film.
"The track has a very mellifluous syncopation to it, built from many repetitious looped sounds, so in the film I wanted to visually connect these sounds to simple actions exploring the imminent demise of love. By that I mean the beauty of the beginning and the end and the recursive behaviour that those feelings inspire in between."
Vogue.it // ShimmerTwin Lashes // MAC